Royal Blue Low Rise Brief Underwear All Pre-Orders Have Sold Out

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Blue

Product Details

PLEASE NOTE: Sizes M, L & XL have sold out, but you may PREORDER these sizes now. Due to the Statewide Shelter-In-Place mandate, I expect to resume shipping these sizes around May 1st. THANK YOU for understanding.

PS - Demand for this item is extremely high. If you have been on the fence about this one, I recommend grabbing it now.  THANKS AGAIN!

The Mission: When I was creating the knit underwear styles, there were two sacred ideas: First, they must feel luxurious, unlike anything else you have ever worn. Second.....Well, let's be honest, I want you to feel really sexy when you put these on.

Made in USA:  Blade+Blue remains committed to the tradition of American manufacturing. Expert USA craftsmanship was used in every phase of this garment's production. The superior-grade fabric used to make these briefs was knitted in here California. In fact, the Supima Cotton used in the blend was actually grown in the USA. We then custom dyed the fabric and cut & sewed each piece about 30 minutes from my workspace in San Francisco. Even the label was made here in the Bay Area.

The Fabric: There is no reason why men's underwear can't feel luxurious. Yet so many brands feel thick & 'intrusive'. It took two years to develop this unique fabric that is going to make you feel like a million bucks.

- 47% SUPIMA COTTON: Grown in the USA, an extra long staple fiber makes Supima twice as strong as other cottons. These need to last!

- 47% MICRO MODAL: Derived from bamboo, this fabric is going to change the way you think of underwear. It is so light & soft that you barely know it is there. I hesitate to use the word 'silky' but man, is this fabric SMOOTH! As a bonus prize, the Micro Modal contains moisture wicking properties to help keep you dry & comfy.

- 6% LYCRA: The icing on the cake here is the lycra. The added lycra allows the fabric to stretch and mold to your body. As you move, the lycra is going to make the fabric work with your body, not against it.

Can you even imagine going back to thick 100% cotton underwear again?

The Low Rise Brief: My biggest challenge when creating these shapes was making sure they were sexy but without making you look like a go-go dancer! 

And when you guys asked me for a low rise version of my brief, the goal was to make you look hot but not sleazy!

I created a new, streamlined brief by re-sculpting the fabric on the hips, the 'rear end' & the rise. There is less fabric than the classic brief, but still ample coverage because we want to keep it classy... at least I think we do.

Ummm.. and have you seen Ken's ass in this brief?  Holy Moses!

Sizing: S = 29-31   M = 32-33   L = 34-35   XL = 36

Returns and Exchanges: Unfortunately, we cannot accept returns or exchanges of used or worn underwear, unless deemed defective. Defective merchandise will be replaced free of charge.

If you order multiple items of the same size, please only open one item to make sure the size fits. If you do so and find the item does not fit, the other new, unwashed, and unworn items may be exchanged.

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Customer Reviews
4.5 Based on 4 Reviews
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JK
05/23/2020
John K.
United States United States
Comfortable but a couple minor issues

These briefs have a good fit and material. They run a little large; I ordered the size L despite having a 36” waist, and there was plenty of room everywhere. There were two small issues, though. The first is that the tag is sewn on and rather uncomfortable so I’ll probably remove it. The second, which is more strange than a problem, is that even after a few washings they have a distinctive “chemical” smell, perhaps from the dye.

LP
04/07/2020
Layne P.
United States United States
New Underwear

I like the new and improved B&B briefs. The only negative is that they tend to ride up on my butt cheeks. I found this with the older version too but this one does so less than the fuller briefs.

PR
03/29/2020
Pete R.
United States United States
Great Briefs.

These briefs are very comfortable, the fabric is soft, the fit is great and they look sexy.

DM
03/22/2020
David M.
United States United States
Awesome briefs!!!!!!!!!!

Love these, have them in yellow too. Great color and feel of fabric! Oh and they fit very well!

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